Typography—the new buzz word for the web

April 01, 2005

Typography is gathering more and more interest this year. I think it is a positive move and will push more web designers to more creative “type think”. Sifr has made it easier to have more beautiful type on the web. However, there are many other things you can do with just html type to change things up. With CSS you can play with the kerning, leading, small caps, and style to change up body and heading text. Take a look at Signal vs Noise’s style on their headings.

div#Masthead h1 {
  font-family: helvetica;
  font-size: 14px;
  line-height: 18px;
  letter-spacing: -1px;
}

Note the letters spacing is at -1px—it changes the headline just enough to make it different. Another great example of html type is Coudal’s design of “Cast of shadows” title. It is all done with html and css. Typography is more than just choosing a font, but also how you style it. Here are few ideas on how you can make your copy stand out with just CSS.

  • increasing font-size
  • changing the kerning with letter-spacing
  • increase leading with line-height
  • justify paragraphs with text-align
  • Puncutation details

With that I have changed my primary typeface a little bit today to celebrate one of the best designed and hardly ever used fonts.

Update: On this day (April 1) the font of choice was changed to our favorite Comic Sans MS. The change was made with the following code.

#main, #mast li a, h1, h2, h3 
{
font-family: Comic Sans MS!important;
}

Comments

Rob Mientjes said:

Blagh! Such a serious entry, such horrible font use!

However, if I was taking you seriously, I'd say that yes, typography is getting its desired attention. Finally.

Posted on Apr. 1, 2005 09:54 #

Wesley Walser said:

I saw the header and started rolling on the floor.

Posted on Apr. 2, 2005 00:17 #

Michael Maclean said:

I've become a lot more interested in typography recently, so I've been looking into the principles behind it and learning things like the proper use of em- and en-dashes and so on. I have to say that since I got my iBook my appreciation for good typography has increased, mainly due to the font rendering in Panther. It's incredible in comparison to most other systems, even Microsoft's ClearType. I'm also becoming quite fond of LaTeX for Uni work.

Posted on Apr. 2, 2005 18:08 #

Amit Karmakar said:

This is one long neglected area on the web. Unfortunately. While sIFR and all its variants exist its still not easy for most to get their head around it. Hopefully in time the web will see a bit more interesting 'type' that is easily implemented and hopefully without getting into Flash :) I must admit good Typography makes a huge difference!

Posted on Apr. 10, 2005 23:24 #